ABIGAIL WHITE

Abigail White is a digital journalist focusing on audiences and using analytics to inform practices. She has a Master's degree in Social Media and Audience Strategies from the University of Missouri and received a Bachelor of Journalism in Cross-Platform Editing.  Currently, Abigail is a Senior Audience Development Producer with the Post and Courier based out of Greenville. She manages audience development and strategy for the local newsrooms at Greenville and Spartanburg while contributing to the larger brand. She also has experience as a news editor and general assignment reporter for the Columbia Missourian daily paper. Her experience in both traditional news practices and emerging news platforms informs her abilities to adapt to the ever-changing media climate and quickly learn audience expectations.